But what if you had a clear, SEO-driven content strategy that actually works? One that helps you stay ahead on content, rank higher on Google, and scale your traffic smarter...
BUY NOW
In 2022, after six years of successful blogging, my traffic hit a plateau. I was following every SEO rule and posting consistently, but my page views wouldn’t budge.
Everything changed when I stopped relying on the search volume and started focusing on niche-aligned topic clusters that built my blog’s authority. I mapped out 100 connected recipe posts, streamlined my workflow, and started posting consistently without burnout.
Can you guess what happened next?
I broke through my plateau! 🙌🏼
I not only scaled my blog traffic, I also built a repeatable system that keeps my blog growing now in 2025.
The 100-Post Playbook is a proven content strategy and workflow system that helps recipe bloggers build topical authority and break out of their page view plateau.
Inside, I’ll walk you through how to plan niche-aligned content clusters that boost SEO, create a consistent publishing workflow, and finally give your food blog the strong content strategy it’s been missing.
And you won’t be left to figure it out alone.
You’ll get built-in support from my custom-trained AI Coach, available 24/7 to answer your course questions, plus direct access to me for personalized Q&A when you need clarity.
You get the strategy, the system, and the support at a fraction of the price of 1:1 coaching.
The 100-Post Playbook is for experienced food bloggers who feel stuck in a page view plateau and are ready for a clear, repeatable system to finally break through and grow their traffic.
If content creation feels overwhelming, consistency is a struggle, or you're tired of publishing recipes that show up "green" in KeySearch but never rank—this playbook gives you the plan, the workflow, and the confidence to post strategically and actually see results.
And if you get stuck? You’ll have Q&A support inside the course to keep you moving forward.
MODULE 1
MODULE 2
MODULE 3
Discover how to create a content plan with clusters that boost your SEO without relying solely on search volume, focusing instead on content that aligns with your niche & builds topical authority.
Learn how to map out 100 strategic recipe posts using topic clusters and turn them into a month-by-month publishing schedule that keeps you consistent without the overwhelm.
Steal my streamlined workflow for batching recipe shoots so you can create content more efficiently, saving time while staying ahead of your publishing schedule.
MODULE 4
This is where your content comes to life! Finalize and optimize your blog posts, create promo materials, and publish with confidence making sure your content is set up for long-term traffic growth.
Instant access to 4 modules with short, bite-sized lessons with closed captions that you can complete in under an hour, so you can start implementing right away.
Extra Trainings & Walkthroughs
From clusters to workflow, you'll be able to auto-schedule your content twice per week, so you always know what to post and when.
Map out & organize your niche-aligned recipe posts using topic clusters to strengthen your SEO, expertise and authority.
A step-by-step guide to help you confidently update old blog posts without overthinking it. Know exactly what to refresh (and what to leave alone) so your existing content keeps working hard for you year-round.
Plan and prep recipe shoots efficiently, so you can create more content in less time without the stress & overwhelm.
Content Refresh Checklist
Once you're ready to post, this step-by-step guide will help you finalize and optimize your posts for long-term traffic growth.
A simple, plug-and-play system to track how your blog posts perform over time.
Spot declining traffic early, monitor CTRs and rankings, and know exactly when it's time to refresh or let it ride.
Blog Post Performance Tracker
All templates, planners, and worksheets are provided in Google Docs—ready to be customized to your food blog's content strategy, with built-in formulas and easy-to-follow instructions.
The 100-Post Playbook is designed to help you implement fast — but sometimes you just want to pick my brain about your blog. And now you can!
Inside the course, you’ll unlock Jamie247 — my always-on, AI-powered "Pick Jamie's Brain" assistant trained on my exact curriculum, frameworks, and methods. Think of it like having Jamie in your pocket 24/7, ready to clarify lessons, answer questions, and give strategic guidance based on what’s actually taught in the course.
If you get stuck, you’ll also get access to a private Q&A submission form where you can send me your question and I’ll personally respond with feedback tailored to your food blog.
You’ll walk away feeling confident in your niche focus, armed with a set of strategic clusters that are designed to actually bring you traffic.
You’ll know exactly what to post and when to post it—without spending months stuck in the "post & pray" cycle. 🙅🏻♀️
No more wondering why you’re STILL not ranking after posting consistently all year. ❌
✅ You’ll finally feel in control of your blog’s growth, with a system that saves you time, makes content planning enjoyable again, and keeps you consistent so you can build the kind of topical authority that brings more traffic and more revenue!
Coaching Support without the 1:1 price tag
blog stats dashboard
($47 value—yours free!)
With the full curriculum, ready-to-use SEO-driven content planning systems, direct Q&A access to me, and bonus trainings… the total value of this system is well over $10,000.
But right now, you get ongoing access to everything for...
In a past life, I was climbing the corporate ladder, equipped with a business degree, and an unwavering entrepreneurial spirit that had seen its fair share of not-so-great business attempts.
I then found myself at a career crossroads in 2016 and decided to step away from my 9-5 to figure out my next move. Shortly thereafter, I launched my food blog, A Sassy Spoon, and realized I had a true passion for entrepreneurship.
Fast forward to today, I've transformed my food blog into a sustainable and profitable multi-six-figure business.
Now, I help experienced food bloggers do the same using systems, strategy, and smart AI tools to scale traffic, stay consistent, and build a food blog with recipes that actually rank.
The 100-Post Playbook is more than just a course, it’s a proven system that shows you exactly how to plan niche-aligned posts, stay consistent with a repeatable workflow, and track your results to keep your traffic growing smarter. It's designed specifically for food bloggers who want to break out of a traffic plateau to boost SEO & drive traffic for the long haul.
Yes! The system is flexible, so you can adapt it to any recipe focus while still creating content that ranks. Plus, if your niche feels too broad, the Playbook helps you narrow your focus, ensuring your content aligns with your expertise and builds topical authority faster.
This system helps you make time so you can post twice a week without losing your mind. Here’s the thing: After working with food bloggers for the past six years (and as a seasoned food blogger myself), I’ve seen one pattern over and over again: consistently posting twice a week for 12–18 months is the sweet spot for hitting your next big traffic milestone. The Playbook’s streamlined workflow helps you stay ahead of schedule, so posting twice a week becomes doable (and even enjoyable!).
No, the 100-Post Playbook is designed for experienced food bloggers who already have content on their blog but are stuck in a traffic plateau or struggling to stay consistent.
The course is completely self-paced with instant access to bite-size lessons - no dripped content, no waiting for live calls, and no lengthy coaching sessions. You can dive in, go at your own pace, and implement the system on your schedule. The main lessons can be completed in under an hour, so you can start implementing the system right away. The tools & workflows are designed to help you save time, so you’ll spend less time planning and more time creating content that ranks.
Inside The 100-Post Playbook, you’ll have access to Q&A support directly from me, so if you get stuck or need clarity, you can submit your question and I’ll personally respond. You’ll also have access to Jamie247, your built-in AI Coach trained on my methods and proven frameworks, available 24/7 to help you navigate the course and stay on track.
Due to the digital nature of this course, there are no refunds.
EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
TESTIMONIALS
I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.