Tired of posting recipes and waiting for traffic that never comes?

Post & Pray is not the way!

But what if you had a clear, SEO-driven content strategy that actually works? One that helps you stay ahead on content, rank higher on Google, and scale your traffic smarter...

BUY NOW

After six years of blogging, I was still stuck. Sound familiar?

In 2022, after six years of successful blogging, my traffic hit a plateau. I was following every SEO rule and posting consistently, but my page views wouldn’t budge.

Everything changed when I stopped relying on the search volume and started focusing on niche-aligned topic clusters that built my blog’s authority. I mapped out 100 connected recipe posts, streamlined my workflow, and started posting consistently without burnout.

Can you guess what happened next?

I broke through my plateau! 🙌🏼

I not only scaled my blog traffic, I also built a repeatable system that keeps my blog growing now in 2025.

- AMY KATZ

"After 10 years of blogging, I now have a clear plan for creating and updating content, and for the first time in a while, I’m actually excited to make changes and grow my blog"

YES! i need this!

Now, I’m sharing that exact process inside The 100-Post Playbook

The 100-Post Playbook is a proven content strategy and workflow system that helps recipe bloggers build topical authority and break out of their page view plateau.

Inside, I’ll walk you through how to plan niche-aligned content clusters that boost SEO, create a consistent publishing workflow, and finally give your food blog the strong content strategy it’s been missing.

Imagine this...

  • An entire year of niche-aligned recipe content planned, organized, and ready to go.
  • A clear strategy that boosts SEO, drives more traffic, and strengthens your authority.
  • A streamlined workflow that keeps you consistent, focused, and ahead of schedule.

The 100-Post Playbook gives you the tools, strategy, and confidence to scale your food blog traffic smarter without the overwhelm.

And the best part? The main lessons of the course are designed to be consumed in under an hour 🎉 so you can implement the strategies quickly and start seeing results sooner.
  • An entire year of niche-aligned recipe content planned, organized, and ready to go.
  • A clear strategy that boosts SEO, drives more traffic, and strengthens your authority.
  • A streamlined workflow that keeps you consistent, focused, and ahead of schedule.

The 100-Post Playbook gives you the tools, strategy, and confidence to scale your food blog traffic smarter without the overwhelm.

And the best part? The full course is designed to be consumed in under an hour 🎉 so you can implement the strategies quickly and start seeing results sooner.

- Erin Cernich

"We've been stuck in a rabbit hole of bad SEO advice and Jamie brings it back to what Google has been saying all along: create real, helpful content and, more importantly, teaching you how to actually do it."

The 100-Post Playbook is for experienced food bloggers who feel stuck in a page view plateau and are ready for a clear, repeatable system to finally break through and grow their traffic.

If content creation feels overwhelming, consistency is a struggle, or you're tired of publishing recipes that show up "green" in KeySearch but never rank—this playbook gives you the plan, the workflow, and the confidence to post strategically and actually see results.














Who is this for?

MODULE 1

MODULE 2

MODULE 3

Discover how to create a content plan with clusters that boost your SEO without relying solely on search volume, focusing instead on content that aligns with your niche & builds topical authority.

Learn how to map out 100 strategic recipe posts using topic clusters and turn them into a month-by-month publishing schedule that keeps you consistent without the overwhelm.

Steal my streamlined workflow for batching recipe shoots so you can create content more efficiently, saving time while staying ahead of your publishing schedule.

MODULE 4

This is where your content comes to life! Finalize and optimize your blog posts, create promo materials, and publish with confidence making sure your content is set up for long-term traffic growth.








what's Included:

Instant access to 4 modules with short, bite-sized lessons with closed captions that you can complete in under an hour, so you can start implementing right away.

- AMY KATZ

"I finally feel confident about my niche and the content clusters that make sense for both me and my audience."

Real-world trainings on click-through rate optimization, content updates, blog title improvement, using data to build authority, and live recordings where I build topic clusters with real food bloggers.

Advanced Trainings & Live Replays

From clusters to workflow, you'll be able to auto-schedule your content twice per week, so you always know what to post and when.

Map out & organize your niche-aligned recipe posts using topic clusters to strengthen your SEO, expertise and authority.

A step-by-step guide to help you confidently update old blog posts without overthinking it. Know exactly what to refresh (and what to leave alone) so your existing content keeps working hard for you year-round.

Plan and prep recipe shoots efficiently, so you can create more content in less time without the stress & overwhelm.

Content Refresh Checklist

Once you're ready to post, this step-by-step guide will help you finalize and optimize your posts for long-term traffic growth.

A simple, plug-and-play system to track how your blog posts perform over time.
Spot declining traffic early, monitor CTRs and rankings, and know exactly when it's time to refresh or let it ride.

Blog Post Performance Tracker

Plus...

All templates, planners, and worksheets are provided in Google Docs—ready to be customized to your food blog's content strategy, with built-in formulas and easy-to-follow instructions.

You’ll walk away feeling confident in your niche focus, armed with a set of strategic clusters that are designed to actually bring you traffic.

You’ll know exactly what to post and when to post it—without spending months stuck in the "post & pray" cycle. 🙅🏻‍♀️

No more wondering why you’re STILL not ranking after posting consistently all year.

✅ You’ll finally feel in control of your blog’s growth, with a system that saves you time, makes content planning enjoyable again, and keeps you consistent so you can build the kind of topical authority that brings more traffic and more revenue!

And...

You’ll get instant access to my clarity-driven niche validation system to make sure you’re building your strategy around content themes that are actually working. Start here before diving into the Playbook’s planning tools. Includes Clara 🤖, a custom-built AI assistant to help you validate your niche direction so you move forward with confidence.

niche clarity in a day

Exclusively available inside the 100-Post Playbook.

A food blogger’s dream. This plug-and-play visual dashboard pulls your GA4 data and displays everything that matters in a format that actually makes sense. Plus, Sage 🤖, a custom-built AI Assistant that decodes your stats and serves up actionable next steps so you always know where to focus next.

blog stats dashboard TRACKER

Built by a seasoned food blogger, Lola 🤖 is your custom AI Assistant for brand pages. She helps you connect with readers and boost credibility with Google (hello, EEAT!) by writing or refining your About page, Author page, and Editorial Policy page.

Lola, Your AI Brand Page Architect

Exclusively available inside the 100-Post Playbook.

ClICK HERE TO START SCALING YOUR BLOG TRAFFIC TODAY!

With the full 100-Post Playbook curriculum, content strategy trainings, workflow systems, Niche Clarity In A Day course, Lola, your AI brand architect, PLUS exclusive bonuses like Blog Stats Dashboard Tracker and Advanced Trainings & Live Replays… the total value of this system is well over $8,000.

But right now, you get ongoing access to everything for...

Only $597

- Erin Cernich

“I have to say that it is so refreshing to get your candid, no bs expertise! And it makes SO much fricken sense! I'm just bummed with the thousands of $$ I spent last year in 'expert' help ... that was basically garbage! But you have given me hope!!!”

In a past life, I was climbing the corporate ladder, equipped with a business degree, and an unwavering entrepreneurial spirit that had seen its fair share of not-so-great business attempts.

I then found myself at a career crossroads in 2016 and decided to step away from my 9-5 to figure out my next move. Shortly thereafter, I launched my food blog, A Sassy Spoon, and realized I had a true passion for entrepreneurship.

Fast forward to today, I've transformed my food blog into a sustainable and profitable multi-six-figure business.

Now, I help experienced food bloggers do the same using systems, strategy, and smart AI tools to scale traffic, stay consistent, and build a food blog with recipes that actually rank. 

Meet Jamie, Your Food Blog Coach & Strategist

What Food Bloggers Are Saying

i want to break through my page view plateau!

Ready to finally scale your blog traffic? You’ve got the recipes! Now, all you need is this playbook to get the plan, the system, and the confidence to publish consistently and see your traffic grow.

Join The 100-Post Playbook now and let's break through your page view plateau!

Due to the digital nature of this course, there are no refunds.

EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.

TESTIMONIALS
I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.