Miami native, passionate first‒generation Latina, fiery Capricorn, Enneagram 3, an ENTJ (read: introvert that plays the part of extrovert very well), Cuban espresso lover, and a multi-six-figure food blogger & digital entrepreneur.

I'm Jamie — multi-six figure food blogger & Business coach.
I help experienced food bloggers scale traffic & monetize their email list.

In a past life, I was climbing the corporate ladder, equipped with a business degree, and an unwavering entrepreneurial spirit that had seen its fair share of not-so-great business attempts.

I then found myself at a career crossroads in 2016 and decided to step away from my 9-5 to figure out my next move. Shortly thereafter, I launched my food blog, A Sassy Spoon, and realized I had a true passion for digital entrepreneurship.

Fast forward to today, I've transformed my food blog into a sustainable and profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams.

Now, my mission is to guide EXPERIENCED food bloggers down this same path.

IF YOU'RE ANYTHING LIKE ME
You always wanted to be your own boss.

- Erin Cernich

“I have to say that it is so refreshing to get your candid, no bs expertise! And it makes SO much fricken sense! I'm just bummed with the thousands of $$ I spent last year in 'expert' help ... that was basically garbage! But you have given me hope!!!”

tell me more

Quit my 9-5 job in January 2016 and then I started my business while living off my savings and eventually making over $47,000 from various, scrappy income streams by the end of 2017.

2016-2017

the early days

I made $85,000 from multiple income streams by the end of 2018 including freelance food photography, display ads, brand partnerships, and more. 2019 was the first year I made over $100,000 from my business.

2018-2019

from scrappy to strategic

These were the years I strategically diversified to maximize my revenue. I reached a point where I could choose which income streams to focus on and decide how much I wanted to make. I had the freedom to work less while earning more—all by design.











2020-2023

Diversification to six figures

When you own a business & diversify your income streams the right way, it opens up so many profitable possibilities. And this all started with building my food blog which now makes multiple 5-figures per month!

currently

sustainable multi-six-figure business

business timeline

podcast
downloads

9500+

YEARS IN
ENTREPRENEURSHIP

9+

YEARS IN DIGITAL
MARKETING

14+

Raving clients

150+

Fast facts

Proven Sustainability. A six-figure food blogger since 2019 and a multi-six-figure blogger since 2023.

No Big Team, No Burnout. I’ve kept my profit margins above 60% without a massive team or a packed, full-time schedule. Success with blogging comes from working smarter, not harder.

Over a Decade of Experience. I’ve been in this blogging game since 2016, navigating every algorithm update and trend, so I know what actually works. Before that, I worked in Digital Marketing starting in 2011, so I know a thing or two about building a brand that lasts.

Explosive Growth, Real Results. I took my food blog from 7,000 monthly page views to over 100,000 in just 11 months back in 2017. Today, I'm at 400,000 steady monthly page views and going strong.

Why work with jamie?

Adaptable AF. What worked 2 years ago doesn’t work today, and part of thriving in the digital space is evolving with the constant changes. That’s how I’ve stayed profitable & sustainable through the years and it’s a skill I bring to my mentorship.

A Trusted Mentor. I’ve helped countless food bloggers break free from page view plateaus, grow their email lists, and create sustainable, profitable businesses they actually love.

apply now

- Jenny Goycochea

"I went from making $5K to $23K and couldn't have done it without Jamie's guidance."

- Marni katz

“I did it! Just got accepted to Mediavine! I hit 50K. Less than a year ago, I was at 15K with no direction."

the sassy solopreneur podcast

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Listen to the podcast for experienced food bloggers looking to build the profitable business of their dreams.

Tune into The Sassy Solopreneur

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