Not the loudest voice, but the one with consistent results (and the receipts to prove it).

I know what it’s like to want more from your food blog. I started A Sassy Spoon® in 2016 after quitting my 9–5 and going down rabbit holes of income reports, fully convinced I could build a blog business. And I did. Built from scratch, A Sassy Spoon® hit six figures by 2019. Then in 2022, everything plateaued: traffic, revenue, and email subscribers. That’s when I knew something had to change. I niched down, shifted to evergreen, niche-aligned content, and by the end of 2023, I scaled past multi–six figures.

I’ve spent the past decade testing strategies, refining content systems, and only teaching what I can prove works. I believe in long-game thinking and building a business on your own terms. Freedom & flexibility aren’t about working from the beach; it’s about building a business that lets you close your laptop when you get there. Today, my mission is to help experienced food bloggers refine their niche and revamp their content strategy so it builds trust, grows traffic, and keeps readers coming back.

tell me more

Quit my 9–5, started my business, and grew my food blog to 100K+ monthly pageviews.


2016-2017

the early days

Doubled down on strategic content, streamlined my content systems, made over $100,000, and started coaching food bloggers.

2018-2019

hello, six figures!

Streamlined my food blog with backend systems that finally made growth feel manageable while scaling my coaching business at the same time.













2020-2021

My sustainable, systems era

Hit a page view plateau, niched down, pivoted with evergreen, niche-aligned content and started my podcast. Ended 2023 as a multi–six-figure blogger.











2022-2023

CUE ROSS screaming, "PIVOT!"

Still growing my food blog on a strong evergreen foundation while experimenting with smart, AI-powered tools to run my business more efficiently.


2024 - currently

My ROI & AI TECH ERA

This wasn't an overnight success...

What worked even two years ago doesn’t work today. I evolve fast, test smart, and ditch what no longer serves, and I help my clients do the same.

ADAPTABLE AF.

Cap Sun, Libra Moon, Sag Rising. I’m ambitious AF but crave structure, balance, and freedom. I believe your food blog can be both creative & profitable without burning you out.

MY BIG THREE.

6/2 profile = Objective, long-term vision, helping food bloggers stop "playing small" and leading by example is my superpower.

Generator in human design.

Fast Facts About jamie

Sustainable Growth Without the Burnout. I’ve been earning six figures from my food blog since 2019 (multi-six figures since 2023)... all with a lean business model, high profit margins, and zero pressure to hire a big team or hustle & grind full time.

Over a Decade of Experience. I’ve been blogging since 2016, navigating every algorithm update and trend in the book. Before that, I worked in Advertising in the Digital Marketing space from 2011 to 2015, so I know a thing or two about building a brand that lasts.

Explosive Growth, Real Results. I grew my food blog to 100K+ monthly pageviews in under a year back in 2017, and I’ve hovered over ~400K ever since. But what worked then doesn’t work now. That’s why I focus on systems & strategy built for how food blogging actually works today.

More About jamie

A Trusted Mentor. I’ve helped countless food bloggers break free from page view plateaus, grow their email lists, and create sustainable, profitable businesses they're proud of—with strategies that scale and content that actually connects.

- Erin Cernich

“I have to say that it is so refreshing to get your candid, no bs expertise! And it makes SO much fricken sense! I'm just bummed with the thousands of $$ I spent last year in 'expert' help ... that was basically garbage! But you have given me hope!!!”

the sassy solopreneur podcast

Listen on apple

Get the behind-the-scenes of what it takes to run a multi-six-figure food blog as a party of one.

Tune into The Sassy Solopreneur

Listen on SPOTIFY