I know what it’s like to want more from your food blog. I started A Sassy Spoon in 2016 after quitting my 9–5 and going down rabbit holes of income reports, fully convinced I could build a blog business. And I did. Built from scratch, A Sassy Spoon hit six figures by 2019. Then in 2022, everything plateaued: traffic, revenue, and email subscribers. That’s when I knew something had to change. I niched down, shifted to evergreen, niche-aligned content, and by the end of 2023, I scaled past multi–six figures.
I’ve spent the past decade testing strategies, refining content systems, and only teaching what I can prove works. I believe in long-game thinking and building a business on your own terms. Freedom & flexibility aren’t about working from the beach; it’s about building a business that lets you close your laptop when you get there. Today, my mission is to help experienced food bloggers strengthen their niche, align their brand, and structure their content strategy so it builds trust, grows traffic, and keeps readers coming back.
Quit my 9–5, started my business, and grew my food blog to 100K+ monthly pageviews.
2016-2017
Doubled down on strategic content, streamlined my content systems, made over $100,000, and started coaching food bloggers.
2018-2019
Streamlined my food blog with backend systems that finally made growth feel manageable while scaling my coaching business at the same time.
2020-2021
Hit a page view plateau, niched down, pivoted with evergreen, niche-aligned content and started my podcast. Ended 2023 as a multi–six-figure blogger.
2022-2023
Still growing my food blog on a strong evergreen foundation while experimenting with smart, AI-powered tools to run my business more efficiently.
2024 - currently
podcast downloads
15K+
YEARS IN
ENTREPRENEURSHIP
10+
YEARS IN DIGITAL
MARKETING
14+
BLOGGERS HELPED
300+
What worked even two years ago doesn’t work today. I evolve fast, test smart, and ditch what no longer serves, and I help my clients do the same.
Cap Sun, Libra Moon, Sag Rising. I’m ambitious AF but crave structure, balance, and freedom. I believe your food blog can be both creative & profitable without burning you out.
Spotting gaps food bloggers can’t see and guiding them to fix what’s holding them back is my natural superpower.
Sustainable Growth Without the Burnout. I’ve been earning six figures from my food blog since 2019 (multi-six figures since 2023)... all with a lean business model, high profit margins, and zero pressure to hire a big team or hustle & grind full time.
Over a Decade of Experience. I’ve been blogging since 2016, navigating every algorithm update and trend in the book. Before that, I worked in Advertising in the Digital Marketing space from 2011 to 2015, so I know a thing or two about building a brand that lasts.
Explosive Growth, Real Results. I grew my food blog to 100K+ monthly pageviews in under a year back in 2017, and I’ve hovered over ~400K ever since. But what worked then doesn’t work now. That’s why I focus on systems & strategy built for how food blogging actually works today.
A Trusted Mentor. I’ve helped countless food bloggers break free from page view plateaus, grow their email lists, and create sustainable, profitable businesses they're proud of—with strategies that scale and content that actually connects.
Starting in 2026, I’ll be opening a small-group coaching program designed to help experienced food bloggers refine their niche and revamp their content strategy. Join the waitlist to get first dibs, exclusive pricing, and secure your spot before it opens to the public. Spots will be limited.
- Erin Cernich
the sassy solopreneur podcast
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