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Miami native, passionate first‒generation Latina, fiery Capricorn, Enneagram 3, Generator, ENTJ, and Cuban espresso lover.
I'm Jamie, multi-six figure food blogger, coach & strategist
I help experienced food bloggers scale with systems, strategy, and smart AI tools.
In a past life, I was climbing the corporate ladder, equipped with a business degree, and an unwavering entrepreneurial spirit that had seen its fair share of not-so-great business attempts.
I then found myself at a career crossroads in 2016 and decided to step away from my 9-5 to figure out my next move. Shortly thereafter, I launched my food blog, A Sassy Spoon, and realized I had a true passion for entrepreneurship.
Fast forward to today, I've transformed my food blog into a sustainable and profitable multi-six-figure business.
Now, I help experienced food bloggers do the same using systems, strategy, and smart AI tools to scale traffic, stay consistent, and build a food blog with recipes that actually rank.
I know what it’s like to want more from your food blog.
Not just pageviews—but purpose, profit, and a content strategy that actually works in 2025.
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Quit my 9–5, started my business, and grew my food blog to 100K+ monthly pageviews.
2016-2017
the early days
Doubled down on strategic content, streamlined my content systems, made over $100,000, and started coaching food bloggers.
2018-2019
hello, six figures!
Streamlined my food blog with backend systems that finally made growth feel manageable while scaling my coaching business at the same time.
2020-2021
My sustainable, systems era
Hit a page view plateau, niched down, pivoted with evergreen, niche-aligned content and started my podcast. Ended 2023 as a multi–six-figure blogger.
2022-2023
CUE ROSS screaming, "PIVOT!"
Still growing my food blog on a strong evergreen foundation while experimenting with smart, AI-powered tools to run my business more efficiently.
2024 - currently
My ROI & AI TECH ERA
business timeline
podcast downloads
10K+
YEARS IN
ENTREPRENEURSHIP
9+
YEARS IN DIGITAL
MARKETING
14+
Raving clients
200+
Fast facts
Proven Sustainability. A six-figure food blogger since 2019 and a multi-six-figure blogger since 2023.
No Big Team, No Burnout. I’ve kept my profit margins above 75% without a massive team or a packed, full-time schedule. Success with blogging comes from working smarter, not harder.
Over a Decade of Experience. I’ve been in this blogging game since 2016, navigating every algorithm update and trend, so I know what actually works. Before that, I worked in Digital Marketing starting in 2011, so I know a thing or two about building a brand that lasts.
Explosive Growth, Real Results. I took my food blog from 7,000 monthly page views to over 100,000 in just 11 months back in 2017. Today, I average between 345k-400K monthly page views.
Why work with jamie?
Adaptable AF. What worked 2 years ago doesn’t work today, and part of thriving in the digital space is evolving with the constant changes. That’s how I’ve stayed profitable & sustainable through the years and it’s a skill I bring to my mentorship.
A Trusted Mentor. I’ve helped countless food bloggers break free from page view plateaus, grow their email lists, and create sustainable, profitable businesses they actually love.
- Erin Cernich
“I have to say that it is so refreshing to get your candid, no bs expertise! And it makes SO much fricken sense! I'm just bummed with the thousands of $$ I spent last year in 'expert' help ... that was basically garbage! But you have given me hope!!!”
the sassy solopreneur podcast
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Listen to the podcast for experienced food bloggers looking to build the profitable business of their dreams.
Tune into The Sassy Solopreneur
Listen on SPOTIFY