Struggling to write recipe blog posts without a template?
Learn how to write Better recipe blog posts, rank higher & Get more clicks!
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In February 2025, Google called out recipe bloggers for “significant scrolling” deeming blog posts full of filler "low quality".
Did you hear...
Since then, things have only gotten more unpredictable with AI Mode, AI Overviews, and Google search results pushing AI-generated results.
With all this volatility, the way you write blog posts for your food blog needs to change — fast.
If you're still relying on a blog post template and most of your indexed recipes still follow that outdated format, you're leaving traffic (and revenue) on the table.
That's why I created The Food Blog Writing Strategy to help food bloggers say goodbye to blog post templates and write smarter blog posts without the typical "SEO filler" so they can rank higher, get clicks, and attract their ideal readers in 2025 and beyond.
The Food Blog Writing Strategy shows you how to break free from blog post templates so you can write better recipe blog posts that rank higher and get more clicks without overcomplicating SEO.
If readers have to scroll endlessly to reach the recipe, your post may be deemed "low quality." And with AI Mode, AI Overviews, and search result layouts changing week to week, the way your posts are written matters more than ever.
Inside FBWS, you'll learn how to cut the SEO filler, write recipe content that strengthens your topical authority & expertise in a way AI can't replicate, and give readers exactly what they’re looking for. Hello, higher rankings & more clicks!
Introducing
i need this!
the food blog
writing Strategy
- Samantha Rowland
"After implementing these strategies, I’ve had posts that dropped in the HCU jump back into the top 10 within a week of updating them!"
This is for experienced food bloggers who are done writing recipe blog posts that don’t rank.
You’ve been blogging for years. You’re putting in the work… but your recipe posts still aren’t getting the visibility (or clicks) they deserve.
If you feel stuck with recipe blog posts that never move the needle... and you're starting to realize that blog post templates are holding you back in 2025's search climate...
It's time to change the way you write blog posts.
The Food Blog Writing Strategy gives you the exact 4-step No-Template Framework I use with my 1:1 clients to help you write strategic recipe blog posts that rank, get clicks, and strengthen your topical authority & expertise.
Who is this for?
Simplify keyword research without relying on search volume (aka you'll learn exactly how to analyze what your audience is looking for and keep them on the page!)
Write conversational blog post intros about your recipes that highlight your expertise and connect with your audience without giving them your whole life story.
Craft descriptive recipe post titles that stop the scroll and get clicks in crowded search results.
Use internal links strategically to strengthen topical authority and boost SEO, to keep readers clicking. Hello, high engagement rate!
Say goodbye to blog post templates, my friend. This clear, repeatable strategy will help you write posts that rank, get clicks, and actually connect with your readers. 🔥
You'll Learn How To...
- Samantha Rowland
"Before, I was stuck in a rut. Now, for the first time in a long time, I feel confident in my writing. "
- Morgan Peaceman
"Since implementing the strategies, I’ve saved at least 2 hours a week because I now have a clear system."
This Isn’t Just any Writing Course. It’s Built Specifically for Recipe Bloggers
You’ll walk away with a better strategy for writing recipe blog posts that rank without overcomplicating SEO.
Think: A more strategic keyword research process, conversational intros that don't sound like AI, recipe blog post titles that actually get clicks, and strategically linked recipes within your posts that boost rankings & engagement rates.
You can finally delete that blog post template once and for all & start publishing stronger recipe blog posts that scale your traffic!
MODULE 1:
Learn how to choose the best keywords based on intent, not search volume, so your recipe posts actually align with what readers are searching for (and have a better shot at ranking).
MODULE 2:
No more getting stuck or writing way more than you need to. You’ll be able to confidently write intros & recipe content that feels natural, showcases your expertise, and gets right to the point.
MODULE 3:
Know exactly how to write recipe post titles that stop the scroll, boost clicks, and clearly reflect what your post is about without keyword stuffing. The money is in the clicks, friends!
MODULE 4:
You’ll know how to naturally add internal links that strengthen your SEO, keep readers clicking, and help Google understand your site’s structure, all without forcing it.
Here's the breakdown of the 4-Step No-Template Writing Framework. Each lesson is bite-sized with closed captions so you can complete the course in an hour and start implementing right away.
- Angela Lietzke
“After making the changes to the blog post this week, I moved up 2 positions in both SERPs and the recipe carousel! So encouraging!”
Plus...
Ready to WRITE BLOG POSTS THAT RANK!
Only $397
Between the full training, plug-and-play writing tools, behind-the-scenes recipe post reviews pulled straight from my private client sessions, plus the bonus video trainings & walkthroughs… the total value of this program easily exceeds $6,000. But today, you get access to everything for just...
And...
Exclusive video Trainings & Walkthroughs
Get actionable bonus trainings that break down key SEO tactics for recipe posts, like how to update posts, optimize post titles, boost CTRs, and internal linking strategies so you can apply what works & see results faster.
Behind-the-Scenes Recipe Post Reviews
See the strategy in action with real recipe blog post reviews from my 1:1 clients. Watch as I break down keyword research, intros, titles, and SEO tactics so you can apply these real-world techniques to your own posts.
A structured planning tool that helps map keyword variations, outline your intro, organize internal links, and craft a clickworthy title before you even cook the recipe so it's ready to drop straight into WordPress.
A step-by-step checklist to review, finalize, and optimize your recipe posts before publishing, so you can feel confident they’re built to rank, get clicks, and attract readers
A custom-built AI writing coach that helps you refine your recipe blog posts with rewrites and on-brand edits, so your content ranks better and reads like you.
A proven point-based scoring system, inspired by Jamie’s blog post review process, that helps evaluate post quality and when it's ready to publish (or needs more work).
What Bloggers Are Saying
In a past life, I was climbing the corporate ladder, equipped with a business degree, and an unwavering entrepreneurial spirit that had seen its fair share of not-so-great business attempts.
I then found myself at a career crossroads in 2016 and decided to step away from my 9-5 to figure out my next move. Shortly thereafter, I launched my food blog, A Sassy Spoon, and realized I had a true passion for entrepreneurship.
Fast forward to today, I've transformed my food blog into a sustainable and profitable multi-six-figure business.
Now, I help experienced food bloggers do the same using systems, strategy, and smart AI tools to scale traffic, stay consistent, and build a food blog with recipes that actually rank.
Meet Jamie, Your Food Blog Coach & Strategist
get instant access To the writing STRATEGY now!
This is the exact writing strategy my private clients use to transform outdated, underperforming recipe posts into content that gets clicks, attracts readers, and earns more traffic.
No more filler. No more blog post templates. Just smarter posts that work in 2025.
Don't wait & risk falling behind while others adapt.
Let's do this!
Due to the digital nature of this course, there are no refunds.
EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
TESTIMONIALS
I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.